Passes are digital cards issued from a template.
It can be viewed on a preview page (on desktop and mobile devices) or in a wallet app (on mobile devices).
By default each cardholder should have a unique pass created from one shared template but it is possible to distribute one pass between multiple people as well, especially for use cases like a generic info card.
Each pass is usually around 3.5 MB in size. It's important to optimize image size to ensure the file size is small.
Preview page of a personalised loyalty pass:
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